Social Media Campaign
Social Media Campaign
Duration
Duration
2 months
2 months
Roles
Roles
Joyce Ahn- Art Direction/Graphic Design
Liya Yan- Motion
Joyce Ahn- Art Direction/Graphic Design
Liya Yan- Motion
Client
Client
Orbit
Orbit
Dynamic Branding
Duration
4 months
Roles
Joyce Ahn- Art Direction/Motion
Vicky Li- UI Design
Nicole Cristobal- UI Assets
Nia Toprakashvili- Motion
About Orbit Gum
About Orbit Gum
Orbit Gum is a sugar-free chewing gum brand known for promoting a clean, fresh feeling and supporting oral hygiene. It’s marketed as helping clean the mouth, freshen breath, and reduce plaque acids between brushes. Orbit is often recognized for its bright, colorful packaging and flavors like peppermint, spearmint, and fruity varieties. The brand positions itself as a convenient, everyday way to maintain freshness "just brushed" confidence.
Orbit Gum is a sugar-free chewing gum brand known for promoting a clean, fresh feeling and supporting oral hygiene. It’s marketed as helping clean the mouth, freshen breath, and reduce plaque acids between brushes. Orbit is often recognized for its bright, colorful packaging and flavors like peppermint, spearmint, and fruity varieties. The brand positions itself as a convenient, everyday way to maintain freshness "just brushed" confidence.
Positioning Statement
Positioning Statement
For [Budget-Conscious travelers], [Hopper] is the [travel booking app], that [makes traveling more affordable and flexible for our users] because [we believe in empowering travelers with smart tools that maximize savings, reduce financial stress, and provide the flexibility to book at the right time without overpaying.]
For [Budget-Conscious travelers], [Hopper] is the [travel booking app], that [makes traveling more affordable and flexible for our users] because [we believe in empowering travelers with smart tools that maximize savings, reduce financial stress, and provide the flexibility to book at the right time without overpaying.]
Target Audience
Primary Target Audience
The primary target audience for Hopper consists of budget-conscious tech-savvy Millennials and Gen Z travelers located in urban areas who value affordability, flexibility, and convenience when traveling.
The primary target audience for Hopper consists of budget-conscious tech-savvy Millennials and Gen Z travelers located in urban areas who value affordability, flexibility, and convenience when traveling.
Secondary Target Audience
The secondary audience are large groups who have more expendable income and work around a more restricted schedule.
The secondary audience are large groups who have more expendable income and work around a more restricted schedule.
Problem
Orbit is recognized for freshness but lacks emotional resonance with Gen Z. It isn’t yet seen as a mental-health support, despite the brand’s goal of moving in that direction.
Solution
Social media campaign and limited time offer packaging that positions Orbit as more than a breath freshener: a simple, supportive moment of clarity that emotionally resonates with Gen Z and reinforces the brand’s commitment to mental well being.
Problem
Planning a trip is often stressful for both solo and group travelers. People want everything to be streamlined in one place and prioritize time efficiency and budget when traveling.
Solution
Replaced useless features and added new features with personalized, time efficient, and smart solutions for a better experience in booking trips.
Solutions
Solutions
Solutions
Social Media Stories
Social Media Stories
Posters
Posters
LTO Packaging Design
LTO Packaging Design
