Social Media Campaign of Orbit Gum, one of the biggest gum brands in United States.
Social Media Campaign of Orbit Gum, one of the biggest gum brands in United States.
Social Media Campaign of Orbit Gum, one of the biggest gum brands in United States.
Team: Joyce Ahn
Duration: 4 months
Category: Art Direction
& Social Media
Team: Joyce Ahn
Duration: 4 months
Category: Art Direction
& Social Media
HMW: Normalize mental health and position the brand as a supportive solution and advocate?
HMW: Normalize mental health and position the brand as a supportive solution and advocate?
Key Takeaways
Key Takeaways
Through this “Pop Your ()” social media campaign, Orbit is positioned as a simple, accessible way for Gen Z, who have been through a lot, to normalize and support their mental health.
Orbit becomes part of a daily ritual, helping make mental health care feel casual, approachable, and stigma free. With something as small as chewing a piece of gum, consumers can take a moment for themselves, refreshing their breath while symbolically “popping away” stress and everyday pressures.
It’s about creating a quick reset: a small pause in the day that helps you regroup, refocus, and come back stronger.
Through this “Pop Your ()” social media campaign, Orbit is positioned as a simple, accessible way for Gen Z, who have been through a lot, to normalize and support their mental health.
Orbit becomes part of a daily ritual, helping make mental health care feel casual, approachable, and stigma free. With something as small as chewing a piece of gum, consumers can take a moment for themselves, refreshing their breath while symbolically “popping away” stress and everyday pressures.
It’s about creating a quick reset: a small pause in the day that helps you regroup, refocus, and come back stronger.