UIUX Design & New Features

Duration

4 months

Roles

Joyce Ahn- Art Direction/Motion

Vicky Li- UI Design

Nicole Cristobal- UI Assets

Nia Toprakashvili- Motion

Dynamic Branding

Duration

4 months

Roles

Joyce Ahn- Art Direction/Motion

Vicky Li- UI Design

Nicole Cristobal- UI Assets

Nia Toprakashvili- Motion

Client: Hopper

Hopper is a travel app that helps users find and book flights, hotels, and rental cars at the best prices. It uses AI and historical price data to predict when prices will rise or drop, allowing travelers to book at the optimal time. Users are able to access app exclusive deals & packages available through Hopper’s partnership/sponsorships. The app also offers features like price freezing and flexible date recommendations.

Positioning Statement

Positioning Statement

For [Budget-Conscious travelers], [Hopper] is the [travel booking app], that [makes traveling more affordable and flexible for our users] because [we believe in empowering travelers with smart tools that maximize savings, reduce financial stress, and provide the flexibility to book at the right time without overpaying.]

For [Budget-Conscious travelers], [Hopper] is the [travel booking app], that [makes traveling more affordable and flexible for our users] because [we believe in empowering travelers with smart tools that maximize savings, reduce financial stress, and provide the flexibility to book at the right time without overpaying.]

Target Audience

Primary Target Audience

The primary target audience for Hopper consists of budget-conscious tech-savvy Millennials and Gen Z travelers located in urban areas who value affordability, flexibility, and convenience when traveling.

Secondary Target Audience

The secondary audience are large groups who have more expendable income and work around a more restricted schedule.

Problem

Planning a trip is often stressful for both solo and group travelers. People want everything to be streamlined in one place and prioritize time efficiency and budget when traveling.

Solution

Replaced useless features and added new features with personalized, time efficient, and smart solutions for a better experience in booking trips.

Problem

Planning a trip is often stressful for both solo and group travelers. People want everything to be streamlined in one place and prioritize time efficiency and budget when traveling.

Solution

Replaced useless features and added new features with personalized, time efficient, and smart solutions for a better experience in booking trips.

Persona Research

Persona Research

Tim Smith

Digital Nomad

Digital Nomad

Planning a trip is often stressful for both solo and group travelers. People want everything to be streamlined in one place and prioritize time efficiency and budget when traveling.

Planning a trip is often stressful for both solo and group travelers. People want everything to be streamlined in one place and prioritize time efficiency and budget when traveling.

Arti Chowdhury

Arti Chowdhury

Homesick Student

Homesick Student

Needs to understand when the best time is to buy flight tickets back home because she wants to save and budget her finances well to relieve the burden off her parents while she's attending college.

Needs to understand when the best time is to buy flight tickets back home because she wants to save and budget her finances well to relieve the burden off her parents while she's attending college.

Destiny Williams

Destiny Williams

Off Duty Mom

Off Duty Mom

Needs to find travel options that accommodate her entire family comfortably, but locating budget-friendly and group-suitable accommodations and activities is difficult and time consuming.

Needs to find travel options that accommodate her entire family comfortably, but locating budget-friendly and group-suitable accommodations and activities is difficult and time consuming.

How Might We

How Might We

Design System

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Full Research

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Solutions

00.Homepage Redesign

Redesigned homepage with new features

Feature 1. Budget Buddy

A planning assistant that helps guide you through the planning process based on your specified budget.

Helps manage trip expenses

Helps manage trip expenses

Uses AI to make suggestions

1.1 Personalize Budget

Input your budget to get personalized recommendations with planning, itenerary, stay, and more.

Feature 1. Budget Buddy

A planning assistant that helps guide you through the planning process based on your specified budget.

Feature 2: Buddy Board

This is a live itinerary board. Members can plan, share, vote and book a trip together.

Add members to group

Summarizes itinerary on Calendar

Add and Vote on options you like

2.1 Vote for Group Activity

A traveler type Quiz that takes your personalized travel style, needs, and interests and matches you with larger communities of travelers just like you.

2.2 Calendar for Planning

Plan and view your itenerary whether it's alone or with a group!

Feature 3: Buddy Finder

A traveler type Quiz that takes your personalized travel style, needs, and interests and matches you with larger communities of travelers just like you.

Connects like minded Travelers

Filter and Sort through Community

Share and ask questions

3.1 Find Your Community

Find your community to share personalized suggestions and chat with others that fit your vibes!

More Screens

More Screens

More Screens

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Key Takeaways

Find your community to share personalized suggestions and chat with others that fit your vibes!

Connect With Me!

Connect With Me!