Hmart
Hmart
Rebranding of the number one Asian grocery store chain in the United States.
Rebranding of the number one Asian grocery store chain in the United States.
Team: Joyce Ahn
Duration: 8 months
Category: Brand Design
The logo represents H (Hanahreum), meaning “an arm full”, symbolizing abundance and reflecting the grocery’s essence through Asian inspired design.
The logo represents H (Hanahreum), meaning “an arm full”, symbolizing abundance and reflecting the grocery’s essence through Asian inspired design.
The logo represents H (Hanahreum), meaning “an arm full”, symbolizing abundance and reflecting the grocery’s essence through Asian inspired design.
Brand Guideline
Brand Guideline
Key Takeaways
Key Takeaways
We’ve reimagined Hmart with a warm, uniquely our own design that brings a sense of home into every aisle. It’s a place where anyone can feel at ease while exploring cultural items from all over the world without the space belonging to just one culture. Wherever you are, feel the comfort and belonging of Hmart.
We’ve reimagined Hmart with a warm, uniquely our own design that brings a sense of home into every aisle. It’s a place where anyone can feel at ease while exploring cultural items from all over the world without the space belonging to just one culture. Wherever you are, feel the comfort and belonging of Hmart.
Hmart
Rebranding of the number one Asian grocery store chain in the United States.
Team: Joyce Ahn
Duration: 8 months
Category: Brand Design