Hmart, a number one Asian grocery store chain in North America, originated from South Korea, is known for its wide range of authentic Asian products. For this project, we revamped Hmart’s brand identity to emphasize its unique position in the market.
Primary Target Audience
Millennial Asian Families
Explore. Taste. Enjoy
H-Mart offers international food enthusiasts a wide selection of authentic Asian products to help them recreate and celebrate cultural dishes, all while giving them access to hard to find ingredients.
Hmart Express is for people that need a quick grab and go store for their busy city lives.
Social Media
Key Takeaways
We’ve reimagined Hmart with a warm, uniquely our own design that brings a sense of home into every aisle. It’s a place where anyone can feel at ease while exploring cultural items from all over the world without the space belonging to just one culture. Wherever you are, feel the comfort and belonging of Hmart.