Clash of Clans
Campaign for an Clash of Clans, one of the most successful and highest grossing mobile strategy games ever.
Team: Joyce Ahn (Motion & Strategy/Research)
Michelle Kong (Social Media & Poster Design & Strategy/Research)
Cloe Jeong (Motion & Strategy/Research)
Duration: 3 months
Category: Brand Design
Using nostalgia as our strategy, we brought back the Gen Zs' old days of being kids.
Research & Strategy
Key Takeaways
We’ve positioned Clash of Clans as a return to the good old days—because we’re still here, the same game you remember, waiting for you to come home. Go back in time with Clash and celebrate the moments that made it great!