McDonald's

Campaign for an Mcdonald's and to get consumers to eat Mcdonald's breakfast again.

Campaign for an Mcdonald's and to get consumers to eat Mcdonald's breakfast again.

Team: Joyce Ahn (AI/Motion Designer &Strategist)

Cloe Jeong (Designer & Strategist)

Shalika Thappali (Designer & Strategist)

Duration: 3 months

Category: Brand Campaign/AI

Team: Joyce Ahn (AI/Motion Designer &Strategist)

Cloe Jeong (Designer & Strategist)

Shalika Thappali (Designer & Strategist)

Duration: 3 months

Category: Brand Campaign/AI

Using dreamy surreal and appetizing visuals of Mcdonald's breakfast, we are making people "dream" about it and crave it overnight.

Using dreamy surreal and appetizing visuals of Mcdonald's breakfast, we are making people "dream" about it and crave it overnight.

Social media ads are released from 8pm–1am, when cravings peak, before bedtime content like ASMR and mukbang videos.

Social media ads are released from 8pm–1am, when cravings peak, before bedtime content like ASMR and mukbang videos.

Key Takeaways

Our campaign taps into late-night cravings to motivate people to go get McDonald's breakfast the next morning.

Through eye-catching, indulgent, dreamlike visuals, we transform those cravings into a clear call to action so when they wake up, McDonald’s breakfast is already on their mind.

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About

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Contact

jahn0801@gmail.com

214-317-1727